We often think as price as the main differentiator between us and our competitors, but what if I told you there are actually 6 factors to consider when positioning yourself in the market:
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Customer Relationship
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Reputation
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Quality of product/service
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Customer experience
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Convenience
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Price
Intentional or not, your potential customers are weighing these factors before making a purchase-decision.
It’s worth spending some time exploring how you are doing in each of these areas within your business.
(Brace yourself, tough love ahead)
If you’re not “winning” some of these factors, your potential customers will purchase with another business who is.
